Holland America Line utilizes ASMI's Seafood U course to certifies the cruise line’s dining and galley team members for their understanding of the species, benefits and responsible fishing practices of the Alaska fishing industry.

This collaboration introduces a new specialty impromptu bistro, The Butcher's Block by Dario, onboard the next-generation Sun Princess, debuting in February 2024.

Responsible Fisheries Management certified all six of the cruise line’s ships that sail to Alaska following an independent audit.

This is the first formal partnership of its kind between ASMI and a major cruise line.