Pak plans to launch Walden Local into its next stage of growth.

The last time that White Oak Pastures was on the cover of this magazine, it was because owner Will Harris had decided to build a processing plant to slaughter his own grass-fed beef. Over the last dozen years, the company continues to be at the forefront of producing pasture-raised beef.

Companies are working to make more consumers are aware of the attributes that make their products stand out - use of antibiotics, diet, processing methods. The hope is that, when consumers think about chicken, they think "premium."