Updated guideline recommends to strengthen the documentation that supports animal-raising or environment-related claims on meat or poultry product labeling.

Although stats indicate that inflation is technically easing, shoppers continue to feel pressure on their pocketbooks.

The goal of the rebrand is to make lamb more visible to shoppers who are seeking meat raised with a high level of ethical standards and sustainable farming practices.

USDA is working to make sure consumers can trust claims on labels.