Old Trapper's Teriyaki flavor sees a 15% increase in retail sales over 2023.

Promotional tie-ins include digital, and social content in addition to in-stadium branding.

Old Trapper will be highlighted as the official beef jerky of the Big Ten Conference in televised and streamed event coverage.

The brand is the exclusive beef jerky sponsor of North American Whitetail TV that begins this summer.

Old Trapper will have visibility across Big 12 championship events along with additional engagement through official Big 12 social and digital channels.

Old Trapper is the Official Beef Jerky of the Big 12, Pac 12 and Big Ten Conferences.

Promotion includes an on-site fan photo booth for group and individual photos.

As the official beef jerky and official partner of the Pac-12 Tournament, Old Trapper will have an on-site activation for fans at the Pac-12’s fan engagement area at T-Mobile Arena.

Old Trapper beef jerky will also be spotlighted in Player of the Game features in live college basketball games and "Inside College Basketball" studio coverage on CBS Sports Network.

Old Trapper will get prominent placement throughout both tournaments and in TV and media coverage.