Good barbecue takes time. Making the perfect rack of ribs, brisket or turkey leg requires the right amount of smoke, heat and seasoning. To top it off, the right barbecue sauce adds the perfect finishing touch (except in the case of dry rub barbecue).
The successful growth of the Jack Daniel's line of barbecue meat products stands as a fantastic case study on the right way to earn and grow a blockbuster brand licensing agreement.
Jack Daniel's is more than 150 years old, and like any world-renowned mega-brand, it has lent its name to a wide variety of products over the decades. In 2007, Vernon, Ca.-based processor Golden West Food Group (GWFG) earned the licensing agreement, and the Jack Daniel’s Meats brand was launched.
Darren and Sherry Warth of Iowa’s Smokey D’s BBQ took home the Reserve Grand Champion title at the 2018 Jack Daniel’s World Championship Invitational Barbecue competition.