Budweiser and Coleman Natural Foods are teaming up to celebrate National Bratwurst Day on August 16 by giving away a year’s supply of beer & brats.

Coleman Natural Foods introduces new bratwurst and pulled pork flavors to the lager-inspired heat-and-eat BBQ line of pork products.

In Spring 2019, a partnership between two well-known brands — Coleman Natural Foods and Budweiser, "The King of Beers" — materialized to create a line of cooked sausage and barbecue products aimed at the upcoming summer grilling season and beyond.

In honor of National Bratwurst Day on Friday, Aug. 16, 2019, Budweiser and Coleman Natural Foods are giving away a year’s supply of bratwurst.

Together, Coleman Natural Foods and Budweiser are embarking on a highly anticipated line of natural meat products, called Budweiser BBQ Collection by Coleman Natural. The new products will be available nationwide in local grocery stores starting early this summer.

Company leverages marketing to drive Millennial purchases.