Retail Marketing Creating framework to win in the aisle Draw the customer’s eye to the product by delivering at three critical stages of the shopper’s journey. Scott Young, Perception Research Services January 3, 2017 No Comments All marketers recognize the importance of winning at the “First Moment of Truth” and influencing purchase decisions at the shelf.Read More
Packaging Trends Is it time for a packaging change? Scott Young, Perception Research Services January 8, 2016 No Comments Packaging is arguably a brand’s most important marketing vehicle.Read More
