Articles by Megan Wortman

State of the Industry 2023: Lamb

Sheep recognized for environmental improvements

Lamb proves popular at fast-casual restaurants.

Megan Wortman

October 27, 2023

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After record-high prices, dollar sales of lamb sold at retail soften.

Consumers discover lamb during pandemic

Megan Wortman

October 19, 2021

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When the pandemic shut down restaurants, the lamb industry was concerned about the many lamb racks on hand which traditionally went to the foodservice market.

Special Report | State of the Industry 2020

The state of the lamb industry 2020: pivoting to educate consumers

Megan Wortman

October 14, 2020

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The loss of the foodservice market because of the COVID-19 pandemic has been devastating to the American lamb industry.

Woman Climbing Wall in Tough Mudder Race

State of the Industry 2019 | Lamb

State of the Lamb Industry 2019

Targeting thrill-seekers

Megan Wortman

October 22, 2019

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Once limited to spring holidays, fine dining and mint jelly, lamb is finding new consumers and fresh approachable paths onto dinner tables and menus.

State of the Industry 2018

State of the Lamb Industry 2018

Ramming home authentic, adventurous message

Megan Wortman

October 23, 2018

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There is growing interest in lamb especially among consumer segments targeted by the American Lamb Board’s communications programs (Millennials and thoughtful eaters). In addition, there are strong indications that the ALB messages are getting through to these target audiences.

Lamb: Lamb holds its own

Megan Wortman

October 19, 2009

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There are approximately 70,000 sheep producers in the U.S. that produce about 200 million pounds of lamb each year for the U.S. market. Roughly 40 percent of American lamb is

On-Demand Join us for an exclusive look into the future of the protein industry with The National Provisioner’s 2024 State of the Industry webinar, a key feature of our October eMagazine. Dive deep into transformative insights as consumer research experts from Circana take the stage.

IPPE 2025

The International Production & Processing Expo is the world's largest annual poultry and egg, meat, and animal food industry event of its kind. A wide range of domestic and international decision-makers attend this annual event to find solutions for their business, network with industry colleagues, and learn about the latest technological developments and issues facing the industry.

The 2025 IPPE already has 1,200+ exhibitors that will occupy more than 583,000+ square feet of exhibit space. The 2025 IPPE will offer timely and important information and an efficient way for producers and processors to find solutions to enhance their operations.

We look forward to being with you again at the Georgia World Congress Center in Atlanta. Mark your calendar to join us Jan. 28 - 30, 2025. You will not want to miss this "must-attend" event for our industries!

Articles by Megan Wortman

Sheep recognized for environmental improvements

Consumers discover lamb during pandemic

The state of the lamb industry 2020: pivoting to educate consumers

State of the Lamb Industry 2019

State of the Lamb Industry 2018

Lamb: Lamb holds its own

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