Collins will lead the company’s public relations, social media and internal communications teams.

With a focus on pre-and post-harvest, he will spearhead sales goals to establish consistent, direct communication with strategic distribution partners, growers/packers and market influencers.

Doug Weber assumes the new role after more than 25 years with Weber Packaging Solutions, including the last 15 years as Vice President of International.

The current trend is towards multi-functional systems with intelligent, programmable controls, programme selection memory functions and continuous capture of process data.