The energy and enthusiasm of McDonald’s keynote address set a passionate tone for a week of networking, sessions and fun at the 68th edition of the AMSA RMC.
Changes to animal welfare policy in the last year by giants such as Starbucks, Aramark and — most recently — Walmart reflect the fact that farm animal welfare is a growing issue of importance in this country as consumers seek food choices that reflect their values.
The U.S. meat market was valued at approximately $68 billion in 2013 and is projected to reach $84 billion by 2018, according to Canadean’s 2015 “Consumer and Market Insights: Meat Market in the U.S.” report.
A humane certification label assures consumers that farmers and producers across the U.S. are raising these animals under good animal-welfare standards, covering everything from adequate space to air quality, diet, living conditions and the ability to express natural behaviors.
Stacy and Troy Hadrick truly practice what they preach. This fifth-generation South Dakota ranching couple is helping to make the voice of agriculture louder and more influential by putting a face to the people who put food on our plates.