“2020 was a below-average year with moments of terror,” says Steve Meyer, Ph.D, an economist with Partners for Production Agriculture, based in Ames, Iowa.
Every person and every business was presented challenges they had never faced before. Nonetheless, the turkey industry’s response to the challenges it has faced during the past several months has been remarkable.
As much as we may hope for traditional gatherings over the holidays, this year’s celebrations will certainly look different because of COVID-19. But younger consumers were already driving changes to holiday celebrations.