The unrelenting demands for lower packaging costs together with some anticipated improvements in interleaving materials might drive the future of this format, adding value to the supply chain not generally expected from this source.
Today's most advanced overwrappers consistently produce tightly wrapped packages at speeds up to 120 trays per minute; feature stainless steel, easy-to-clean construction; handle a range of tray sizes; change over in a few minutes; and are easy to set up, operate and troubleshoot.
The first thing customers see relative to a package of your product is the external appearance. A big part of your external appearance is your label. An attractive label will catch the eye of potential new customers and remind loyal customers of why they like your product.
In today's marketplace any discussion about trays quickly boils down to pre-made versus thermoformed. It's as though there is a right and a wrong answer. There isn't. Solid arguments can be made for both because each has its place.
Retailers with a private brand offering now have to say goodbye to the plain, cheap and, dare we say, boring packaging used in the past. They now look toward the design of their packaging as being a key difference between them and national brands.