The IBM brand isn’t often associated with the cattle business. But that may change, thanks to the tech giant’s IBM Food Trust and its use of blockchain. That’s just what it sounds like: blocks of information that form a chain, linked via Internet to allow information sharing that is seamless, efficient and secure.
Bringing transparency to meat and poultry processing through the ability to track and trace products from the farm through the supply chain to the table is a complex challenge. It is, however, one worth addressing as consumers and retailers start to expect and demand it.