Luz Elena Kassab, founder and CEO of W&L, brought two major clients to share their experiences with high-quality U.S. red meat products in their respective markets.
Roadshow promotions will take place this spring at 21 outlets of Traders Wholesale Club, 12 outlets of Lotte Mart and Lotte Mart Maxx, and 24 outlets of Homeplus.
The food business center will help farmers, ranchers and other food businesses access new markets and navigate federal, state and local resources, thereby closing the gaps to success.