The American Meat Science Association (AMSA) 71st Reciprocal Meat Conference (RMC) hosted in Kansas City, Mo., this past June was a celebration of barbecue from the very beginning.

The contemporary design introduces a variety of playful illustrations and vibrant colors aimed to inspire and connect with the Millennial demographic.

Average U.S. beef production during the 12 months through May was up 3.9 percent from the previous year and at its highest level in more than six years.