The webinar's goal is to help retail and food business professionals understand what Halal means for the protein industry, how Crescent Foods operates and how products can be merchandised and marketed to maximize the Halal consumer.
Luz Elena Kassab, founder and CEO of W&L, brought two major clients to share their experiences with high-quality U.S. red meat products in their respective markets.
Roadshow promotions will take place this spring at 21 outlets of Traders Wholesale Club, 12 outlets of Lotte Mart and Lotte Mart Maxx, and 24 outlets of Homeplus.