Old Trapper will have visibility across Big 12 championship events along with additional engagement through official Big 12 social and digital channels.
Though the sausage category has experienced growth in dollars in 2022, it has declined in unit and volume, said Anne-Marie Roerink, principal of 210 Analytics.
Planned facility in Kansas City, Mo., will bring together cold storage and value-added-services with expedited intermodal transportation solutions connecting markets in the Midwest and Mexico.