Research shows 74% of Swiss consumers are open to trying cultivated meat and are motivated to try it chiefly by curiosity and a desire to align with principles like sustainability and animal welfare.
Contaminated meat poses significant dangers to public health. Its consumption can lead to various foodborne illnesses caused by pathogens such as E. coli and Salmonella, to name a few.
Olli’s new curing process eliminates nitrates and nitrites, relying instead on a simplified salt cure in combination with natural polyphenolic compounds.