Brand is donating $7,500 to the St. Christopher Truckers Relief Fund in addition to a $5,000 donation from Rudolph Foods going directly to the wellness program.
This campaign is designed to make lamb an approachable choice for summer parties and to educate consumers about outdoor cooking techniques such as grilling and smoking.
The donations will help the Los Angeles Mission and the Farmlink Project provide life-sustaining food and positively impact the lives of those most in need.