Carl Buddig teams with Reading Is Fundamental program

To promote children’s literacy and family reading time, Carl Buddig & Company is partnering with Reading Is Fundamental for a second year to support the “Be A Reader” campaign and raise a minimum of $100,000 for RIF. The cause marketing campaign invites consumers to join the fun through purchases of Buddig products and by taking part in key campaign activities supporting RIF and its literacy programs throughout the year.

“We’re excited to kick off the second year of our Be A Reader campaign with Reading Is Fundamental and to support the extraordinary work they do to instill a love of reading with our nation’s children,” said Tom Buddig, executive vice president marketing, Carl Buddig & Company. “Like good nutrition, reading nourishes young minds and sets the stage for future success in life. Through the Be A Reader campaign our goal is to encourage families to read together while providing needed resources to underserved communities.”