WWFE/AMI ON LOCATION: Meat, poultry sales stay strong during recession

Merrill Shugoll, president of Shugoll Research, and Michael Uetz, principal at Midan Marketing, presented a bushel of information during their Thursday morning session, “An In-depth Look at Meat Through the Shopper’s Eyes,” at Worldwide Food Expo at McCormick Place in Chicago.

Approximately two-thirds of consumers polled say they’ve changed their shopping habits within the last year; more consumers are looking for bargains, using more coupons and eating out less. But Shugoll says that the survey data, collected in January 2009 and again in September 2009, shows a stabilization of those trends.