Gorton’s Seafood is celebrating 175 years. To commemorate this milestone, the Massachusetts-based company has launched a nationwide campaign, "Yellow, Out of the Blue," to spread something beyond seafood: joy.
According to Very Well Mind 2023, yellow, the brand’s color, can evoke feelings of warmth, happiness and joy. With "Yellow, Out of the Blue," Gorton’s has rallied its employees and consumers alike to perform 175 acts of joy across the country – all connected with a yellow theme. These acts ranged from delivering yellow food items to a food pantry and donating yellow supplies to an animal shelter to planting yellow flowers. Each act was designed to brighten someone’s day.
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