American Lamb Board launches Backyard BaaaBQ promotion

The American Lamb Board continues to work to increase usage of lamb during the summer season with outdoor cooking campaigns. Most consumers associate lamb with holidays and special occasions. This summer’s campaign, Backyard BaaaBQ, is designed to make lamb an approachable choice for summer parties and to educate consumers about outdoor cooking techniques such as grilling and smoking.   

From June to August, ALB is using a number of digital strategies to launch its Backyard BaaaBQ promotion, featuring American lamb burgers, kabobs and chops. Backyard BaaaBQ is reaching consumers through social media posts and ads, email newsletters and food blogs. Check out the ALB consumer site for outdoor grilling and smoking recipes and videos.