While early on in the pandemic many shoppers started out indulging in traditional and “comfort food” choices, January kicked off with New Year’s resolutions for 64% of shoppers. More than one third, 35%, aim to eat healthier, in general; 35% want to get more exercise; and 29% plan to save more money, according to the IRI Consumer Network survey conducted in January 2021. For meat, this means the consumer’s eye is on nutrition as well as price and promotion.
January saw a recovery of trip frequency to slightly above year ago levels while the basket size remained highly elevated. This resulted in high gains over January 2020 levels for total edibles, which is all food and beverage related items, at +12.7%. This is up significantly from a subdued December (+8.1%).
Exclusive Access to Educational Webinars and Podcasts: Join our community for invaluable insights into meat and poultry, including webinars and podcasts led by industry experts.
Timely and Informative eNewsletters: Stay updated on crucial topics like sustainability and food safety with our eNewsletters, empowering you to make informed choices in your meat and poultry journey.
Unlimited Article Access: Dive deep into the world of meat and poultry with unlimited access to our library of articles.