Once limited to spring holidays, fine dining and mint jelly, lamb is finding new consumers and fresh approachable paths onto dinner tables and menus.
As consumers, especially Millennials, seek interesting, authentic and adventurous meats, demand for lamb has made inroads.
According to a 2018 consumer use and attitudes study, consumers in the target market (Millennials and those identified as thoughtful eaters) reported an increased interest in buying lamb and a growing number reported they like everything about lamb.
Exclusive Access to Educational Webinars and Podcasts: Join our community for invaluable insights into meat and poultry, including webinars and podcasts led by industry experts.
Timely and Informative eNewsletters: Stay updated on crucial topics like sustainability and food safety with our eNewsletters, empowering you to make informed choices in your meat and poultry journey.
Unlimited Article Access: Dive deep into the world of meat and poultry with unlimited access to our library of articles.