U.S. chicken consumption remains at all-time high, growth tempers somewhat

U.S. consumers report their chicken consumption remains high although 2017 levels have moderated and returned to those seen a couple of years ago, according to new research presented at the 2017 Chicken Marketing Summit.

Recalling behavior during the two weeks leading up to the survey, 84% of consumers said they ate a chicken meal or snack purchased from a supermarket and 67% ate a chicken meal or snack from a food service establishment. Both supermarket and food service establishment consumption numbers decreased, 3.4% and 6.9% respectively, and are now at parity with those seen in 2015.