NFRA to launch 2017 March Frozen Food Month promotion

The National Frozen & Refrigerated Foods Association (NFRA) will launch a national promotion for March Frozen Food Month that will deliver the positive message, It’s Real Food…Just Frozen!, to consumers across the country through various mediums. By uniting the industry around a collective promotion, consumers will see common messaging that creates interest around frozen foods, drives traffic and benefits the entire department.

NFRA and sponsoring frozen food brands will reach consumers across multiple platforms with several exciting and impactful initiatives. March sponsoring brands will run digital coupons and offers on Coupons.com. An integrated media partnership with WestwoodOne will deliver the frozen food message across radio, email, online and through social media.