Omaha Steaks' debut last night on NBC's reality series, The Celebrity Apprentice, proved to be a "crazy good" experience for the company, which is recognized as the nation's largest direct response marketer of beef and gourmet foods.
Founded 1917 as a wholesale butcher shop specializing in the sale of premium beef to restaurants and hotels, Lincoln, Neb.-based Omaha Steaks has evolved into the nation’s largest direct-response marketer