Good barbecue takes time. Making the perfect rack of ribs, brisket or turkey leg requires the right amount of smoke, heat and seasoning. To top it off, the right barbecue sauce adds the perfect finishing touch (except in the case of dry rub barbecue).
The successful growth of the Jack Daniel's line of barbecue meat products stands as a fantastic case study on the right way to earn and grow a blockbuster brand licensing agreement.
Jack Daniel's is more than 150 years old, and like any world-renowned mega-brand, it has lent its name to a wide variety of products over the decades. In 2007, Vernon, Ca.-based processor Golden West Food Group (GWFG) earned the licensing agreement, and the Jack Daniel’s Meats brand was launched.
Brand ambassadors will use Tyson Fresh Meats products to compete in prominent cookoff events as part of The Beef & Pork Experts new barbecue initiative.
The partnership between Coleman Natural Foods and Budweiser helps the meat processor reach a more mainstream audience with its higher-end product line.
In Spring 2019, a partnership between two well-known brands — Coleman Natural Foods and
Budweiser, "The King of Beers" — materialized to create a line of cooked sausage and barbecue products aimed at the upcoming summer grilling season and beyond.
Operators of supermarket delis, bakeries, and prepared-food areas recently have found a recipe for success: Two out of every three surveyed for Datassential's Supermarket Prepared Keynote Report said their foodservice sales increased in the past year.