New brands spring up every day, to capitalize on the changing consumer trends. When shoppers started looking for healthier meat products, meat cases soon filled with products that were antibiotic-free, GMO-free or organic.
Some would say that it all started with a family assembly line in the basement of Harvey F. Martinez’ Milwaukee South Side home. But it started well before that.
As part of the corporate rebrand, the Company unveiled a new website, purpose statement, visual identity and refreshed tone of voice, all of which will help to spotlight its vision, imagination and innovative focus.