Driven by the huge increase in at-home meal occasions during the COVID-19 pandemic, bacon, like numerous other proteins, has seen an upsurge in overall buyers vs. a year ago for the latest 52 weeks, ending June 14, 2020, in multi-retail outlets, excluding convenience, according to IRI, Chicago.
The multi-year rise in bacon looks to be softening relative to the last five years, and much of that decline can be traced to the outbreak of African swine fever in China.
The bacon category, including refrigerated bacon and non-branded random weight bacon, recorded its highest dollar sales in five years for the 52 weeks ending July 15, according to Chicago-based IRI data of total U.S. multi-outlets.
Earlier this year, Zagat published the results of its annual Dining Trends Survey. Ten thousand diners were quizzed on their dining habits, and as part of the survey, they gave opinions about various trendy foods, including kale, Brussels sprouts, beets and bacon.
With bacon’s popularity, there are plenty of processors thinking outside the box and creating unique bacon products that complement the standard, beloved pork belly.
Not all bacon is created equal. Sure, the consumer love affair with bacon shows no sign of relenting, so any bacon product that reaches the marketplace stands at least a decent chance of finding an audience.
Bacon continues its dominance over the American people with new flavors and applications, such as bacon gumballs, bacon-wrapped hot dogs, bacon chocolate bar and bacon mayonnaise — to name a few