Brand ambassadors will use Tyson Fresh Meats products to compete in prominent cookoff events as part of The Beef & Pork Experts new barbecue initiative.
The National Provisioner sat down with Steve Stouffer, president of Tyson Fresh Meats, to discuss how the company has made adjustments to its corporate culture to meet the needs of its Millennial workforce.
As Millennials emerge as the dominant consumer and customer group in the meat and poultry marketplace, Tyson Fresh Meats already has adjusted its strategies and tactics to meet the younger generation's demands.
On the consumer side of the equation, Millennials create a new type of puzzle for processors to solve. They demand quick-and-easy convenience, social responsibility and sustainability, all wrapped in a culinary experience.
Tyson Fresh Meats saw growing demand for higher-quality pork eating experiences and began to feature its "best of the best" products through its newest brand — Chairman's Reserve Prime Pork.
Seeing the increasing consumer demand for high-quality eating experiences, Tyson Fresh Meats, a division of Tyson Foods, shuffled its Chairman's Reserve Premium Pork brand to highlight the best products in the line and launch a new brand: Chairman's Reserve Prime Pork.