Price and value continue to lead meat purchasing decisions; however, the focus on price is no longer as strong as it has been in the past two years as high income shoppers ease up on money-saving measures.
Sandwiches are the cornerstone of lunch and dinner menus at both limited- and full-service restaurants, where they are offered more than any other entree.
Price per pound has solidified its number-one ranking as the most important decision factor for consumers, while total package cost is now the second most important decision factor.