As Tyson Foods prepares to release its fifth sustainability report, I have been thinking about the connection between sustainability reporting and social media.
Even though postmortem aging has been widely accepted as the predominant technique for improving the tenderness and overall eating experience of beef, retailers are hesitant to age beef for extended time periods prior to placing it in the retail case because product “freshness” is reduced and a shorter display life may be realized.
Transparency of slaughter operations is crucial, but without proper understanding and preparation around the process, consumers could react negatively.
Significant changes have occurred in the arena of accountability and transparency for the meat industry. The move toward transparency has been significant.