More chickens are crossing the road and on to consumers' plates, according to new research presented at the National Chicken Council's Chicken Marketing Seminar.
Consumers consider their own financial and health situations, along with flavors and quality of the product, when making their protein-purchasing decisions.
In a perfect world, everyone’s cholesterol and credit levels would be right where they needed to be, and consumers could enjoy their meals without any outside interference.
The specter of rising protein prices keeps 2013 hanging in the balance — is there a light at the end of this economic tunnel, or is it another train ready to beat the industry down?
With so much uncertainty still baked into the market landscape and consumers even unsure of what comes next, it makes sense for the meat industry to be concerned.
Andy Callahan, president, Hillshire Brands Co. Retail, sits down with The National Provisioner to discuss the trends driving the market heading into 2013.