Inflation and public controversy are diminishing brand loyalty.

Long-term, transparent and values-based engagement is the key to building trust that will unlock the potential for agriculture and food production.

KC Cattle Co, a Kansas City-based, veteran-owned Wagyu beef company, is catering to consumer preferences with its transparent business model.

The bill would establish minimum levels of fed cattle purchases made through approved pricing mechanisms, which includes negotiated cash, negotiated grid, at a stockyard, and through trading systems that multiple buyers and sellers regularly can make and accept bids.

AMS will conduct a series of meetings and webinars in the coming weeks and months to help stakeholders understand how to use the pilot library.

The consumer transparency study focused on consumers’ growing interest in transparency and its importance in their purchasing decisions and brand trust.

The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service has created a Cattle Contracts Library Pilot Program to increase market transparency for cattle producers.

Company recognized in survey conducted for Newsweek Magazine.