ALB focuses on online cooking demonstration niche with Kittch campaign Kittch is a platform for a new generation of culinary enthusiasts who love to cook. Industry News June 1, 2023 No Comments On the next livestream, Chef Joe Sasto will create 'Homemade Lamb Sausage & Red Pepper Rigatoni.'Read More
Verde Farms announces relaunch and first-ever consumer-focused brand campaign Verde is launching its campaign to engage directly with health-conscious consumers. Industry News May 23, 2023 No Comments Verde Farms is a brand of organic, 100% grass-fed, 100% pasture-raised beef.Read More
SDBIC says to choose beef during grilling season May is Beef Month. Industry News May 1, 2023 No Comments The 'I Choose Beef' campaign will highlight beef throughout the month on SDBIC social media and in local grocery stores throughout South Dakota. Read More
Taco campaign kicks off with deals and five new recipes California Beef Council, Real California Milk and Camarena Tequila team up for taco time. Industry News April 11, 2023 No Comments The website also features product, cooking and lifestyle videos.Read More
Hillshire Farm brand builds on Oh, Hill Yeah. campaign Their campaign extends by giving savory sandwich recognition. Industry News April 4, 2023 No Comments This part of the nationwide campaign creates a collection of sandwiches inspired by and named after beloved cultural icons. Read More
The Aquaculture Stewardship Council caps the first year of its North American marketing campaign The North American marketing campaign is the largest promotions investment in ASC’s history. Industry News February 24, 2023 No Comments ASC’s 2022 North American campaign launch featured a local market tour, social and digital promotions, media outreach and planned expansion in 2023.Read More
Consumers engaged in Lamb Lovers Month Ewe Complete Me is one Lamb Checkoff promotion to encourage consumers to choose American Lamb. Industry News February 10, 2023 No Comments The campaign has a strong digital presence through ALB's consumer social platforms. Read More
Smithfield Culinary celebrates women in foodservice in partnership with FoodMix Marketing Communications Smithfield Culinary launches new She Brings the Heat campaign in its partnership. Industry News February 9, 2023 No Comments As part of this national campaign, Smithfield Culinary's website features innovative recipes and culinary techniques through videos and a recipe database. Read More
Beef and Lamb New Zealand and Silver Fern Farms collaborate, increase sales in U.S. market Industry News December 10, 2021 No Comments Beef + Lamb New Zealand (B+LNZ) and Silver Fern Farms are celebrating another year of successful joint marketing efforts in the United States. Read More
FPSA announces launch of 2017 Defeat Hunger campaign Industry News April 3, 2017 No Comments The campaign is scheduled to run from the spring of 2017 through the last day of PROCESS EXPO, September 21st at Chicago's McCormick Place. Read More