With consumers shifting toward clean-label products, consumers also want fewer ingredients on the label. 

Driven by consumer preference for natural or clean-label products, shelf-life-extending ingredients that are growing continue to be natural or clean-label ingredients.

Several companies recently started using natural antioxidants and limiting the use of synthetic versions, such as butylated hydroxyanisole (BHA) or butylated hydroxytoluene (BHT).

Consumer interest in natural and clean label is resulting in the growth of natural preservatives and environmentally friendly technologies.

The use of antimicrobial and antioxidant ingredients is growing in meat and poultry products because of the need for longer and more dependable shelf life along with increasing the safety of food products.