Key inspirations for new packaging include accessibility, distinctiveness, inclusivity and convenience.

Juicy Lucy brand unveils newly reconfigured packaging and an updated product line.

New packaging reduces the brand's use of packaging materials for deli products by more than 168 tons per year.

Thomas Farms’ new packaging offers species-specific features and benefits on each package design.

AFN's new brand identity pays homage to the ranching West.

The Presliced Charcuterie line now has color-coded labels so consumers can easily identify flavors on store shelves.

Pork rind business puts on a new face for its beloved high-protein, low-carb, collagen-packed snacks.

Gorton’s has made packaging adjustments based on new consumer insights and their mission of spreading the goodness of the sea.

Whether consciously or subconsciously, chances are, at some point or another, you have bought a product based on its packaging.

Packaging is arguably a brand’s most important marketing vehicle.