the commercial will set a Guinness World Record for the longest television commercial ever aired.

Arby’s delivers its most successful new product in company history — a breakthrough brisket sandwich that bolsters its image as an innovator of high-quality sandwiches in the quick-serve marketplace.

Turn on the TV today, particularly just before a standard mealtime, and you’re likely to be bombarded with commercials from restaurants touting something new, tasty, convenient or unique — particularly from companies in the highly competitive quick-serve restaurant (QSR) space.

Arby’s selected Beef Brisket as the centerpiece of its new limited-time offer.

The ads took rival chain Subway to task for having its meat products sliced in Iowa and not on the back of each restaurant, like Arby’s.

In celebration, Arby's is hosting a nationwide tasting event for customers to sample one free Turkey Roaster sandwich of their choice on Thursday, September 6.

Russ Klein, who brings a 25-year track record of marketing management, brand turnarounds and value creation at Burger King, 7-Eleven, Dr Pepper, 7-Up and other brands, will lead Arby’s efforts to revitalize the iconic fast food brand.

Roark Capital Group, an Atlanta-based private equity firm that focuses on investing in franchise and brand management companies, announced that its affiliate has completed the acquisition of Arby's Restaurant Group, the second largest quick-service sandwich chain in the United States with more than 3,600 restaurants.

Faced with beef costs that are expected to rise 20 percent this year instead of the predicted 10 to 15 percent, Wendy's Arby's Group Inc. said it will raise prices.