The 2023 partnership includes Old Trapper exposure throughout the season during live college football games, 'Inside College Football' and 'That Other Pregame Show' on CBS Sports Network.

Veroni partners with Aperol Spritz to create the Sunset Aperitivo in Cincinnati.

Throughout the 2023 season, Old Trapper product, messaging and signage will be incorporated on broadcast, digital, and social media platforms of SlamBall on ESPN.

This year marks RASDAK's 10th anniversary and 10 years of sponsorship by the SDBIC Team Beef South Dakota.

Old Trapper is the Official Beef Jerky of the Big 12, Pac 12 and Big Ten Conferences.

Promotion includes an on-site fan photo booth for group and individual photos.

For Veroni’s first year of sponsorship at the BNP Paribas Open, spectators and players can experience Veroni’s deli meats between matches.

As the official beef jerky and official partner of the Pac-12 Tournament, Old Trapper will have an on-site activation for fans at the Pac-12’s fan engagement area at T-Mobile Arena.

Old Trapper beef jerky will also be spotlighted in Player of the Game features in live college basketball games and "Inside College Basketball" studio coverage on CBS Sports Network.

In addition to the team logistics, Land O’Frost supports hyperlocal access to quality, cost-effective lunch meat options.