Throughout the 2023 season, Old Trapper product, messaging and signage will be incorporated on broadcast, digital, and social media platforms of SlamBall on ESPN.
Old Trapper will have visibility across Big 12 championship events along with additional engagement through official Big 12 social and digital channels.
Old Trapper beef jerky will also be spotlighted in Player of the Game features in live college basketball games and "Inside College Basketball" studio coverage on CBS Sports Network.