Participating brands and products include Riverence Provisions trout, Sea Tales smoked salmon, Fishwife tinned seafood and Kvarøy Arctic salmon hot dogs, among others.
Campaign will feature a series of activations to drive awareness of the benefits of responsibly raised, ASC-certified seafood and the meaning behind ASC’s sea green label.
This campaign is designed to make lamb an approachable choice for summer parties and to educate consumers about outdoor cooking techniques such as grilling and smoking.
The expansion of membership-based retailing in Southeast Asia has reached the Philippines, creating new opportunities to introduce high-quality U.S. beef to consumers.