Mountain States Rosen accepted a rare opportunity to purchase JBS USA’s Greeley, Colo., lamb-processing facility — a move that improves its story of vertical integration and gives it the flexibility to expand its distribution and advance lamb further into the specialty-protein market.
Where lamb processing is concerned, the team at Mountain States Rosen (MSR) believed it needed to put itself in a better position to take care of its cooperative producer members and deliver lamb product to its customers.
In recent years, livestock producers, family farms and Attorneys General offices in the dominant agricultural states have been alarmed with the aggressive pursuit of the U.S. meat packers by foreign investors.
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JBS USA invested significant capital to upgrade its acquisitions, and today it goes the extra mile to incorporate state-of-the-art, industry-leading processes and strategies, making a statement that it is in the U.S. protein market for the long haul.
When Brazilian protein processor JBS S.A., began its run of major U.S. protein acquisitions in 2007, many wondered where — or if — the company would stop.
Although the involvement of JBS with the Pilgrim’s Pride facilities takes a slightly different approach, it remains invested in and accessible to all its chicken-processing plants.
In 2009, JBS made the decision to invest in the U.S. chicken market, and pull Pilgrim’s Pride from bankruptcy, gaining a controlling interest in the chicken processor and beginning a monstrous turnaround project that continues today.
The transformation and subsequent growth of JBS USA’s Marshalltown, Iowa, pork facility shows the company correctly assessed the untapped potential of its acquisitions.
A significant part of the belief system throughout JBS S.A., according to Wesley Batista, president and CEO of JBS S.A.’s global operations, is that hard work always makes the difference — that miracles do not occur in the meat and poultry business.
Andy Hanacek, editor-in-chief, The National Provisioner, gets insight into the working partnerships between JBS Five Rivers and its parent and sister companies.