A big contributor to more meals being prepared in the home is the lunch occasion, as nearly half the workforce works from home one or more days a week.
The share of meals prepared at home remained elevated in October, at a consumer estimated 78.4% of all occasions, according to the IRI survey of primary grocery shoppers.
IRI and 210 Analytics delved into the numbers, including fresh food e-commerce, to understand what drove growth and if we’re in store for further gains in 2021.