As much as we may hope for traditional gatherings over the holidays, this year’s celebrations will certainly look different because of COVID-19. But younger consumers were already driving changes to holiday celebrations.
Driven by the huge increase in at-home meal occasions during the COVID-19 pandemic, bacon, like numerous other proteins, has seen an upsurge in overall buyers vs. a year ago for the latest 52 weeks, ending June 14, 2020, in multi-retail outlets, excluding convenience, according to IRI, Chicago.