Land O'Frost teams with The Avengers in new campaign

Land O'Frost teams up with Marvel for its most highly-anticipated film of all time, "Marvel's The Avengers," to offer one lucky consumer exclusive behind-the-scenes access to the Marvel offices in New York City. Based on the ever-popular Marvel comic book series, "The Avengers," this ultimate Super Hero team-up brings America's favorite heroes together on the big screen for the first time ever to defend global security, and Land O'Frost is making it possible for consumers to get in on the action in a way that no other fan will experience.

Beginning today, specially marked packages of Land O'Frost Premium products will contain game codes that can be entered at www.LandOMoms.com for exclusive Avengers access. One special code will be selected to receive the grand prize trip, which includes a package for four to New York to tour the Marvel New York Office, receive a private helicopter tour of the city, enjoy a Top Secret Lunch at a hip New York restaurant and the service of a personal assistant who will ensure the winner is treated like a Super Hero.

"We believe that mom is the household Super Hero to her kids, and we're excited to give mom the chance to show her superpowers by giving her kids exclusive access to what is sure to be the biggest hit of the summer, 'Marvel's The Avengers,'" said Keith Hill, brand manager of Land O'Frost. "We're happy to give families an opportunity of a lifetime and are especially eager to join forces with Marvel for this blockbuster film."

In addition to the grand prize trip, 500 first prize winners will receive a free download for the action-packed Marvel Avengers Assemble app (for iPhone, iPad or iPod Touch).

One in 100 second prize winners will instantly receive a never-before-seen limited edition Avengers trading card featuring iconic Super Heroes such as The Incredible Hulk, Thor, Captain America and Iron Man.

This is the third year in a row that Land O'Frost has worked with Marvel to celebrate Super Hero fans across the country with unique and irreverent promotions. Land O'Frost has also been a part of Marvel's extremely popular sequel "Iron Man 2," where they brought Iron Man to grocery stores to directly interact with fans. Land O'Frost also partnered with Marvel during its launch of "Captain America," by offering consumers the chance to win a thrilling VIP Super-Fan trip to attend a Marvel movie premiere.

Land O'Frost is honored to be a part of Marvel's continued success in the creation of award-winning Super Hero films, particularly as the Marvel Super Heroes team up in "Marvel's The Avengers," opening May 4, 2012.

Source: Land O'Frost

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