Patrick Cudahy Inc. has announced Ramon Aldape will lead the sales and marketing efforts of the company’s ethnic brands. He will be responsible for the planning and direction of sales and marketing efforts toward the fastest-growing segment of the U.S. population, as well as bringing current products from the company’s La Abuelita line to mainstream America. Aldape will also play a key role in Smithfield’s new acquisition of 814 Americas, which manages and markets popular Hispanic brands, such as El Mino, Higueral, and Riojano.