The NTF said in a statement that people participating in the new campaign will add a "turkey voki" - a small, talking cartoon turkey - to their profile areas and share it with their friends across Facebook.
"Our goal is to get Facebook and voki users thinking and talking turkey, by placing the talking turkey on their profile page," said Sherrie Rosenblatt, NTF's vice president of marketing and communications, "We believe this culturally relevant message will resonate with the target audience and inspire them to pass the 'turkey voki' along to their friends."
The campaign aims to raise awareness among younger consumers that June is Turkey Lovers' Month. The talking turkey character will also inform them about http://www.eatturkey.com, the NTF’s public information Web site.
