YouTuber Jake Paul joins Dog Haus Board of Directors

Jake Paul to become a 25-unit franchisee, beginning with four restaurants in Texas.

As Jake Paul prepares for his fight against Mike Tyson at Arlington's AT&T Stadium on Nov. 15, 2024, he's announcing a partnership with restaurant and sports bar brand Dog Haus. This multifaceted partnership spans across the Dog Haus ecosystem, including marketing leadership, in-store experience, culinary innovation, franchise ownership and the overall strategic vision of the brand.

As part of the partnership, Jake Paul and Nakisa Bardarian will join the Dog Haus Board of Directors. In addition to helping drive the brand's global reach and in-store fan experience, Paul will become a 25-unit franchisee, beginning with four restaurants in Texas – across Dallas, Houston and San Antonio – then expanding to Florida and Paul's home of Puerto Rico.

In the lead-up to Paul versus Tyson, Paul's expanding influence within Dog Haus will be on full display. Dog Haus will surprise customers with special experiences and offers, roll out menu collaborations, set up meetings with Paul in person at select locations and celebrate his triumphs at "Fight Night Haus Parties" at every Dog Haus location across the nation.

"I'm all in," said Paul during his recent trip to Dog Haus's Arlington, Texas, store. "I've been a fan of Dog Haus for years and I'm fired up to push the limits and help take this amazing brand to a whole new level. I'm jumping in their corner and excited to introduce their food and experience to everyone across the country"

Dog Haus is an award-winning sports bar known for its chef-driven hot dogs, sausages, burgers, fried chicken and plant-based offerings. The national brand continues to garner critical acclaim for its signature all-beef dogs, hand-crafted brats, 100% Black Angus beef burgers and hand-battered wings — all of which are made with hormone- and antibiotic-free meat and served on grilled Hawaiian rolls.

"When a once-in-a-generation talent reaches out and says he wants to work with you, you take notice" said Michael Montagano, CEO of Dog Haus. "Our relationship with Jake really has very little to do with his celebrity. It's about his dynamic personality, relentless drive and the fact that he has revolutionized the way we communicate, all of which align perfectly with our brand's ethos. So this is just the beginning. We're excited to partner with Jake and Nakisa, proven game-changers and promotional geniuses, in taking Dog Haus to an unprecedented level."

Source: Dog Haus

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